Tessa Wright

Bubble had 2.1M registered users but 67% churned within 14 days because building from a blank canvas was too intimidating. The existing template library had only 120 community templates with no quality control or monetization for creators.

Launched a curated template marketplace with revenue sharing (70/30 creator/platform). Built a tiered review system with automated quality checks and manual design review. Created a "Featured Builder" program with monthly spotlights, exclusive early access, and direct Slack channel with the product team.

Marketplace grew to 3,200 templates with $4.2M annual GMV. 14-day retention improved from 33% to 52% for users who started from a template. Creator payouts averaged $1,800/month for top 50 builders, creating a self-sustaining ecosystem.

Canva needed more diverse templates but hiring designers at scale was not sustainable. The existing contributor program had 200 designers with inconsistent quality.

Redesigned the onboarding flow with a skill assessment, template creation tutorials, and automated earnings dashboard. Built a referral system where top creators could invite and mentor new ones.

Creator base grew from 200 to 8,000 active contributors. Template library expanded 14x. Creator-sourced templates had 23% higher usage rates than in-house designs.