Mei Zhang

Design team could only explore 3-5 concepts per sprint. Stakeholders wanted more options. Creative exploration was bottlenecked by production time.

Built Claude-powered design exploration workflow. Generates layout variations, color palettes, copy alternatives. Feeds into Figma via plugin for rapid prototyping.

Exploration capacity: 5 concepts/sprint → 100/day. Stakeholder satisfaction up 60%. Shipped 2 features that would have been killed due to lack of exploration time.

Canva mobile apps were inconsistent across iOS/Android. No shared design language. RTL support was broken. International users were underserved.

Created cross-platform design system with RTL-first components. Used Claude to generate localization guidelines and test internationalized layouts.

Design consistency: 40% → 95% across platforms. RTL support shipped for 15 languages. Mobile app rating: 3.9 → 4.7 in MENA markets. Design velocity up 50%.

Mobile onboarding had 55% drop-off rate. Users churned before experiencing core value. Activation rate was stuck at 30%.

Ran 40 user interviews, used Claude to synthesize insights. Redesigned onboarding to progressive disclosure pattern. Built interactive prototypes in Framer for rapid testing.

Activation rate: 30% → 75% (+45pts). Onboarding completion: 45% → 88%. Time to first creation: 8 minutes → 2 minutes. D7 retention improved 22%.