
Design leader who ships fast by treating AI as a creative partner, not a shortcut. At Luminary, I run design, brand, research, and prototyping with a team of 2 (plus Claude). Previously led product design at Figma and Spotify.

AI-powered design system cutting feature design from 2 weeks to 3 days
Luminary AI was shipping 2-3 features per quarter because every new screen required custom design from scratch. The 2-person design team was the bottleneck.
Cut feature design from 2 weeks to 3 days shipping 8 features per quarter
Created a component library in Figma with Claude-generated usage guidelines, then built a Framer prototype pipeline where Claude translates PRDs into wireframe specifications that map directly to existing components. Midjourney handles illustration and iconography needs.
Feature design cycle dropped from 2 weeks to 3 days average, and the team shipped 8 features in Q4 2025 vs. 3 in Q3.

AI-synthesized qualitative research with 50 participants in 3 weeks
Needed deep qualitative research for a product pivot but couldn't afford a dedicated researcher or agency. Previous research was ad hoc interviews with no systematic analysis.
Complete 50-person research in 3 weeks vs 8-week agency timeline with 4 product insights
Recruited 50 participants via UserTesting and Respondent. Recorded sessions, transcribed with Whisper, then used Claude to tag themes, extract quotes, identify patterns, and generate an insight report with confidence scores. Built a Notion research repository anyone on the team can query.
Completed research in 3 weeks (vs. 8-week agency estimate), identified 4 unmet needs that became the product roadmap, and the Notion repo became the team's source of truth for user insights.

Complete brand identity shipped in 10 days vs. 6-8 week standard
Luminary AI was launching publicly and needed a complete brand identity—logo, color system, typography, illustration style, social templates—but had no brand budget and a hard launch date in 2 weeks.
Ship complete brand identity in 10 days achieving 68% brand recall at launch
Used Claude to develop brand strategy (positioning, personality, voice guidelines) from competitive analysis. Generated logo concepts and illustration directions with Midjourney, refined in Figma. Built a Framer-based brand guidelines site so engineering could self-serve assets.
Shipped complete brand identity in 10 days. Post-launch brand recall survey showed 68% of target users correctly identified the brand from visuals alone.

Interactive self-guided demo cutting deal cycles and boosting conversions
Sales team relied on static slide decks and live product walkthroughs. Deal cycles averaged 45 days and prospects frequently ghosted after the first demo.
Reduce deal cycle from 45 to 28 days boosting demo-to-trial conversion 35%
Built an interactive, self-guided product demo in Framer that adapts to the visitor's industry (detected from email domain). Claude generates personalized demo content showing relevant use cases. Embedded analytics track which features prospects engage with most.
Self-serve demo reduced average deal cycle from 45 to 28 days, and sales conversion from demo-to-trial increased 35%.

Visual regression testing pipeline catching 90% of UI bugs in CI/CD
Engineering was shipping UI changes that broke spacing, color, and typography rules. Design team spent 6+ hours/week manually reviewing PRs for visual issues.
Catch 90% of visual regressions reducing QA from 6 hours to 45 minutes per week
Built a visual regression testing pipeline using Playwright screenshots compared against Figma source-of-truth specs. Claude analyzes diffs and flags deviations with severity scores. Integrated into the CI/CD pipeline as a required check.
Caught 90% of visual regressions automatically, reduced design QA time from 6 hrs/week to 45 minutes, and engineering-design friction dropped measurably (internal survey).
Added artifact link to design system play
2 weeks ago
Updated bio and headline
3 weeks ago