ProfessionalRole
500+Connections
Substack
--Articles
--Subscribers
About
Growth marketer who builds content-led acquisition loops for fintech on a shoestring budget. Power of 3.
Proof of Work
2 plays
SEO Content Engine for Tax Season Acquisition
Built SEO content engine that dropped CAC from $420 to $28
Before180K organic visits/mo, $420 CAC, flat pipeline
After620K visits/mo, $28 CAC, 4,200 MQLs in Q1
GrowthSystem
Situation
Bench's organic traffic was flat at 180K monthly visits with a CAC of $420 per customer. Paid channels were maxed out and the marketing budget was frozen. Tax season was 3 months away and the team needed a 2x pipeline increase.
Action
Built a programmatic SEO engine using Claude to generate 500+ long-tail tax guides ("LLC tax deductions in [state]", "freelancer quarterly tax calculator"). Each guide included an interactive calculator widget. Distributed via partner newsletters and accounting forums. Total content budget: $12K.
Result
Organic traffic grew from 180K to 620K monthly visits during tax season. Generated 4,200 MQLs in Q1 at a CAC of $28. The content library now ranks for 3,400+ keywords. ROI on the $12K investment was 35x.
456 copies · 89 forks
View ArtifactClaudeAhrefsWebflowHubSpot
Referral Loop for Small Business Accountants
GrowthWorkflow
Situation
Bench had no referral program despite 60% of new customers saying they heard about Bench from their accountant.
Action
Launched an accountant partner program with tiered commissions, co-branded tax guides, and a dedicated partner dashboard built on Retool.
Result
Partner program drove 18% of new signups within 6 months. Average referred customer had 2.3x higher LTV than paid acquisition customers.
0 copies · 0 forks
View ArtifactHubSpotRetoolGoogle Analytics