
Operations and growth leader scaling marketplaces across MENA. Built ops infrastructure at Property Finder, Dubizzle. INSEAD MBA. Power of 4 across ops, growth, BD, and analytics.

Unified ops across 5 MENA markets with AI, cutting costs 65%
Operating in 5 countries with different regulations, languages, and processes. Ops team was drowning. Each market needed dedicated staff. Costs were unsustainable.
Built AI-powered ops platform using Claude + n8n. Automated listing verification, fraud detection, customer support in Arabic/English. Created market-specific workflow templates.
Ops cost per market reduced 65%. One team now manages 5 countries vs 5 separate teams. Listing quality score: 3.2 → 4.7. Vendor response time: 48h → 4h.

Managing 10k real estate agents manually. Onboarding took 2 weeks. Contract renewals fell through cracks. Revenue leakage was $200k/quarter.
Built automated vendor management system with Claude for contract analysis, n8n for workflow automation, Airtable for tracking. AI handles negotiations and renewals.
Vendor onboarding: 2 weeks → 2 days. Contract renewal rate: 65% → 92%. Revenue leakage eliminated. NPS from vendors: 3.0 → 4.4.

Content team could only produce English content. Arabic content was outsourced at $50/article. Quality was poor. MENA users felt underserved.
Built Claude-powered multilingual content pipeline. Generates culturally appropriate Arabic content, not just translations. Includes local market context and SEO optimization.
Arabic content output: 5 articles/week → 50/week. Quality score: 3.1 → 4.5 (rated by native speakers). Organic Arabic traffic up 400%. Content cost down 80%.