
Substack
Content marketer at a YC startup where I own the entire content function—strategy, writing, SEO, and design. AI lets me produce agency-quality output as a team of one.

SEO content engine ranking #1 for 23 keywords from zero
Relay had zero organic traffic at launch. Competitors had 3-5 year head starts on SEO, with established domain authority and hundreds of indexed pages.
Rank #1 for 23 keywords growing organic from 0 to 34K visits in 4 months
Used Surfer SEO to identify low-competition, high-intent keywords where competitors had thin content. Claude generates comprehensive first drafts with proprietary data angles that competitors can't replicate. Canva for custom graphics. Published 4 articles/week with programmatic internal linking.
Ranked #1 for 23 of 40 target keywords within 4 months. Organic traffic went from 0 to 34K monthly visits and became the #2 signup source behind paid ads.

Case study pipeline producing 3/month vs. 1 every 2 months
Sales needed customer proof points but the old case study process took 6 weeks per story (interview, draft, review cycles, design). Output was 1 case study every 2 months.
Produce 3 case studies per month from 1 every 2 months lifting deals 25%
Streamlined the process: Claude generates interview guides tailored to each customer's use case, transcribes and drafts the case study from the recorded interview, and outputs in 3 formats (full PDF, web version, one-page summary). Canva templates handle design. The customer reviews once instead of three rounds.
Case study production increased from 1 every 2 months to 3 per month. Sales reported a 25% increase in deals where case studies were cited as a buying factor.

Newsletter to 5K subscribers in 3 months with zero ad spend
Relay wanted an owned audience channel but had no email list, no brand recognition, and no budget for paid acquisition. All existing channels were rented (social, SEO).
Build newsletter to 5K subscribers in 3 months with zero paid ads
Used Claude to analyze top-performing B2B newsletters and identify a differentiated angle (short-form, data-driven industry insights). Created a content-upgrade lead magnet strategy: exclusive templates and tools gated behind email signup on every blog post. Jasper helped with A/B testing subject lines at scale.
5,000 subscribers in 3 months with 42% open rate (industry average: 21%). Newsletter became Relay's most effective top-of-funnel channel with a 12% click-to-trial rate.

Content repurposing pipeline turning 1 article into 12 assets
Was spending 80% of time creating content and only 20% distributing it. Good articles were published once and forgotten, getting a fraction of their potential reach.
Build content repurposing turning 1 article into 12 assets driving 5x reach
Created a repurposing pipeline: each long-form article gets broken down by Claude into a Twitter thread, LinkedIn post, email newsletter section, 3 short-form social posts, a Canva infographic, a quote graphic, and a slide deck. Templates ensure brand consistency. Total time per article went from 6 hours to 8 hours but distribution touchpoints went from 2 to 12.
Content reach increased 5x with only 33% more time investment. LinkedIn impressions grew from 8K to 120K monthly. Repurposed content drove 40% of newsletter signups.