Content Marketing Lead at RelayRole
500+Connections
Substack
28Articles
5.2KSubscribers
About
Content marketer at a YC startup where I own the entire content function—strategy, writing, SEO, and design. AI lets me produce agency-quality output as a team of one.
Proof of Work
4 plays
Built content engine that ranks #1 for 23 target keywords in 4 months
SEO content engine ranking #1 for 23 keywords from zero
Before0 organic traffic, 0 keywords ranked
After23 #1 rankings, 34K monthly visits
GrowthSystem
Situation
Relay had zero organic traffic at launch. Competitors had 3-5 year head starts on SEO, with established domain authority and hundreds of indexed pages.
Task
Rank #1 for 23 keywords growing organic from 0 to 34K visits in 4 months
Action
Used Surfer SEO to identify low-competition, high-intent keywords where competitors had thin content. Claude generates comprehensive first drafts with proprietary data angles that competitors can't replicate. Canva for custom graphics. Published 4 articles/week with programmatic internal linking.
Result
Ranked #1 for 23 of 40 target keywords within 4 months. Organic traffic went from 0 to 34K monthly visits and became the #2 signup source behind paid ads.
189 copies · 33 forks
View ArtifactClaudeSurfer SEOCanvaWordPress
Created customer story pipeline that produces 3 case studies per month
Case study pipeline producing 3/month vs. 1 every 2 months
Before1 case study every 2 months, 6-week process
After3 case studies/month, +25% deal influence
GrowthWorkflow
Situation
Sales needed customer proof points but the old case study process took 6 weeks per story (interview, draft, review cycles, design). Output was 1 case study every 2 months.
Task
Produce 3 case studies per month from 1 every 2 months lifting deals 25%
Action
Streamlined the process: Claude generates interview guides tailored to each customer's use case, transcribes and drafts the case study from the recorded interview, and outputs in 3 formats (full PDF, web version, one-page summary). Canva templates handle design. The customer reviews once instead of three rounds.
Result
Case study production increased from 1 every 2 months to 3 per month. Sales reported a 25% increase in deals where case studies were cited as a buying factor.
108 copies · 19 forks
View ArtifactClaudeCanvaNotion
