Clara Evans

Webflow users needed custom interactions (form validation, conditional visibility, API calls) but 78% had no coding experience. They were forced to embed custom code, leading to broken sites and a 3x higher support ticket rate for logic-related issues.

Designed and built a node-based visual logic editor inspired by Unreal Blueprints but simplified for web creators. Used progressive disclosure: simple if/then rules for beginners, full node graph for power users. Built 40+ pre-made logic blocks for common patterns like form validation and CMS filtering.

Custom code embeds dropped 62%. Logic-related support tickets fell from 1,200/month to 340. Creator-built sites with interactions increased 3.8x. Feature became Webflow's #1 requested feature and top retention driver.

Framer Sites lacked reusable components. Designers recreated common patterns (navbars, hero sections, footers) from scratch every project, wasting hours.

Built a marketplace with drag-and-drop component insertion, live preview, and one-click customization. Designed the contributor SDK and review pipeline for community submissions.

Marketplace launched with 500+ components. Average project setup time dropped from 4.2 hours to 45 minutes. Community contributors grew to 1,200 in the first quarter.