ProfessionalRole
500+Connections
Substack
--Articles
--Subscribers
About
Growth marketer obsessed with product-led growth. Built $100M+ pipelines at Notion, Loom. Ex-McKinsey. Wharton MBA.
Proof of Work
4 plays
SEO Strategy: 0 to 500k Monthly Organic Traffic
Built AI SEO engine growing organic traffic from 0 to 500K/month
Before0 organic traffic, $150 CAC, 100% paid acquisition
After500K organic visits/mo, $45 CAC, 45% of signups from SEO
GrowthSystem
Situation
Loom had zero organic presence. Paid acquisition was 100% of growth. CAC was unsustainable at $150.
Action
Built AI-powered SEO content engine using Claude. Analyzed competitor gaps, generated 200+ high-quality articles, optimized for user intent not just keywords.
Result
Organic traffic grew from 0 to 500k/month in 8 months. SEO now drives 45% of signups. CAC dropped to $45. Content ROI: 12x.
321 copies · 54 forks
View ArtifactClaudeNotionSQL
Conversion Optimization: Landing Page that Converts at 12%
GrowthWorkflow
Situation
Landing page converting at 2%. Testing was slow. Design team was backlogged 6 weeks. Lost $500k/month in potential revenue.
Action
Used Claude to generate 20 landing page variations. A/B tested all variations simultaneously. Iterated based on data signals every 48 hours.
Result
Conversion rate: 2% → 12% in 4 weeks. Added $3M ARR. Testing velocity: 1 test/month → 10 tests/week. Design team freed up for strategic work.
0 copies · 0 forks
View ArtifactClaudeNotionFigma
Content Repurposing Engine: 1 Video → 50 Assets
GrowthWorkflow
Situation
Creating content was slow and expensive. Team could only produce 2 videos per week. Distribution was limited to 1-2 channels.
Action
Built AI workflow to repurpose every video into 50+ assets: blog posts, tweets, LinkedIn posts, email sequences, docs. All generated by Claude with brand voice.
Result
Content output increased 25x with same team. Reach expanded from 2 channels to 8. Engagement rate up 40%. Content team efficiency up 300%.
0 copies · 0 forks
View ArtifactClaudeZapierNotion
Viral Launch Campaign: 10x Signups in 2 Weeks
GrowthWorkflow
Situation
Product launch coming up. Needed viral moment to break through noise. Budget: $50k. Goal: 100k signups.
Action
Created AI-generated personalized video messages for 500 influencers. Built referral mechanics that rewarded both parties. Launched on Product Hunt.
Result
240k signups in first 2 weeks. #1 Product of the Month. Viral coefficient hit 2.1. Press coverage in TechCrunch, The Verge. CAC: $0.20.
0 copies · 0 forks
View ArtifactClaudeZapierNotion